Posts tagged "Goals"

Wednesday, Jan 20th, 2010 ↓
How to not get what you want What does this sign say to you? The highlighted message is “don’t clean your hands”! But look again. “don’t” and “clean your hands” are different colours. So, great visually, but as to what you’ll remember and say to yourself - not so much. This is not just true of personal behaviour. I notice that a lot of organisations pursue mashed-up or plainly negative goals. Take Microsoft. Their search engine is called BING “Because It’s Not Google”. But what IS it? Do you have any negative or ambiguous goals at work?

How to not get what you want

What does this sign say to you? The highlighted message is “don’t clean your hands”! But look again. “don’t” and “clean your hands” are different colours. So, great visually, but as to what you’ll remember and say to yourself - not so much.

This is not just true of personal behaviour. I notice that a lot of organisations pursue mashed-up or plainly negative goals.

Take Microsoft. Their search engine is called BING “Because It’s Not Google”. But what IS it?

Do you have any negative or ambiguous goals at work?

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Tags: Goals