There’s an overwhelming amount of stuff around about Social Media. As an ‘average Joe’ just trying to run a business I find it quite hard to make sense of.
It doesn’t help that a lot of the noise comes from techies or from marketing consultants - rebranded as self-styled Social Media Experts.
And that’s a shame, because I feel that Social Media is more than just a bunch of cool technology and another channel to broadcast what I want to say.
For me, work is social and my approach to getting and doing work still boils down to having lots of great conversations.
So my hope and belief is that Social Media can give a massive boost to having more and better conversations - with clients, peers, and other folk who have interesting and useful ideas and experiences.
