Whether you personally regard it with some suspicion, or as overhyped, or feel at home with the likes of blogging and Tweeting, Social Media is already changing the way we work and play.
Work has always been social, and we have long used various tools and technologies to help us work effectively together, develop and share ideas and get things done. In one way, new Social Media applications - that go well beyond Social Networking tools such as LinkedIn, Facebook or Twitter - are just the latest tools. However, these tools represent a change that can be truly disruptive.
Whether or not you choose to engage with it, Social Media opens up both new risks and fantastic opportunities. On a rather negative note, you might be wise to ensure that your organisation doesn’t pick up all the risks while your competitors get all the benefits!
More positively, Social Media can be a powerful lever in improving the quality, value and impact of relationships both within your organisation and with customers and collaborators.
And it offers the chance of new ways of work that were just not feasible before.
All of that said, it’s not easy to get to grips with the issues. What IS Social Media and why does it matter from a strategic, business and organisational perspective? What are those risks and opportunities and what ideas are there about where it’s going?
I have a sack of questions and simple curiousity about Social Media and I like new ideas! So, I was delighted when some former clients set up a dedicated business and organisation consultancy - Bright Beehive - advising people on just these and related questions. They’re doing some very interesting stuff with charities, academic and business organisations.
Best of all, we’re doing some collaboration of our own and putting together a public workshop to give anyone who wants to come along the time and space to explore their questions about Social Media.
More information soon!
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